Luzu is a Spanish-born gaming YouTube superstar based in Los Angeles. He is one of YouTube's most viewed Spanish speaking content creators and commands an audience throughout Spain and Latin America.
Before starting his YouTube channel over 8 years ago, he studied Audiovisual Communications at the University of Navarra and worked as a film distributor. Feeling trapped by his job, he decided to move to the US to pursue a master’s degree at the University of California. With experience on both sides of the video production industry, Luzu has had a professional approach to his channel since the very beginning.
Surprisingly, Luzu has a very lean team consisting primarily of himself, his agent Kat and his video editor based in Uruguay. Whenever he has a larger project like his Disney collaboration, he will scale up his team temporarily and then scale down again for business as usual.
Creating a YouTube video was a long and inefficient process in the past, especially when Luzu had to work with a larger team of editors and artists. Starting the creative process involved several platforms for each step of his workflow:
- Talking through one platform (WhatsApp)
- Messaging through a different site (Twitter)
- Sharing files through another one (Google Drive)
- Viewing through yet another different software
The whole process required a lot of back and forth to get to the final product, and feedback would be easily missed since the conversation was happening through so many different channels. To Luzu, it basically felt like working in four different offices to get one simple job done. And this was all before the global pandemic happened.
Luzu was not new to working with remote teams. Since he needed someone that speaks Spanish and editors in Los Angeles is so expensive, his main editor is based in Latin America. However, just because he was used to working with a scattered team did not make it any easier. Navigating the various scattered conversation threads and platforms was a constant challenge for Luzu. Imagine having to use four different platforms with just one team member. Now multiply that by however many additional team members you have on your team.
I needed a one-stop solution to bring all the work to one site. It should be easy to navigate and makes communication easier. Streamlabs Video Editor was the solution.
As soon as the team had reached out to Luzu for a demo, he could see Streamlabs Video Editor’s potential since it was made specifically for creators like him. Other platforms could do the same thing, but only one feature at a time, while Streamlabs Video Editor had all of those features he needed but in one place.
I thought it was very interesting, and it was immediately obvious to me that I was using so many different platforms to get my content made. I could tell just how convenient it would be to create a unique place where everything happens.
Streamlabs Video Editor would allow Luzu and his team to have a uniform meeting point where all the action took place. It was definitely a bookmark bar new member type of product. High praise indeed.
Luzu’s favorite Streamlabs Video Editor feature is the ability to make timestamped comments and annotations. It was so much easier for him to leave precise feedback for his editor that would normally happen on WhatsApp.
With over 11 million subscribers in his main gaming channel, Luzu and his team certainly have a process that’s been working. However, that doesn’t mean that his workflow can’t be streamlined even further.
I would say that this is one of those times when a new product appears that will make us not want to go back to the way we did things previously. It's comfortable sometimes to do things the way you are used to, but being able to go to just one place makes things so much easier. It will make you wonder why you were wasting your time opening 4 different sites to do the same job you are doing in Streamlabs Video Editor today.
It reminds me of how back in the day, we would put a photo roll in our camera, take a picture, send it to get developed and then get it scanned to share it, versus how digital photography has made it so that you take a pic and directly send it to someone.
That's Streamlabs Video Editor for the content workflow.
